Overview of iMonitor™ Certification

Since April of 2011, McPheters & Company’s iMonitor™ has been providing app publishers with rigorous evaluation of their apps, in terms of App Design, Functionality and Media Content.  To date, iMonitor has assessed more than 2500 apps – most more than once.  App quality is highly variable.  Of the apps we have evaluated, about 40% have significant malfunctions which can include download issues, spontaneous crashes, links that fail or audio or video content that does not play properly – or turn off the way it should.   Both advertisers and consumers need a way to avoid apps that are unlikely to live up to expectations.

iMonitor™ Certification allows publishers to receive a thorough assessment of the quality of each individual app, and if certification is granted, use it to document app quality to these important constituencies.  iMonitor Certification indicates that an app is free of malfunctions, and is in the top 20% of all apps evaluated.  Additionally, iMonitor Certified apps are awarded stars based on the iMonitor rating system:

How It Works

Publishers submit their apps for evaluation and receive a detailed report of how it performs against our evaluative criteria.  If it earns certification, the publisher has the right to use the iMonitor Certified symbol for a 12 month period in promoting the app to both consumers and advertisers.  Since iMonitor re-evaluates apps when they are updated, if an app no longer is deserving of its certification – or is entitled to a higher rating the publisher will be notified.  If the app is no longer deserving of its rating the publisher will have 30 days to correct the problem or its certification will be withdrawn and the publisher will be required to withdraw any materials in which the iMonitor certification logo appears.  The cost for an app to participate in the certification process is $4500 – and a publicly accessible database of iMonitor Certified Apps will be maintained.

About iMonitor™

iMonitor™ is the world’s leading source of information on media-related tablet apps, providing global tracking and detailed evaluation of a constantly expanding base — currently numbering over 3000.  iMonitor collects information on more than 100 variables and applies consistent evaluative criteria to every app in our database, assessing each in terms of app design, functionality and use of rich media enhancements.

Our briefings, special reports, and extensive database are available to subscribers 24/7 to provide on-going insight and the most complete source of information available on app quality and features, business and advertising models, consumer pricing, consumer traction, evolving trends and best practice.  In addition to iPad apps, iMonitor tracks publishers’ activity and pricing across all other digital platforms.  Learn more.